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Agency influences vicarious approach/avoidance effects.

Cristina Zogmaister1, Michela Vezzoli1, Karoline Bading2

  • 1Department of Psychology, University of Milano-Bicocca, Milan, Italy.

Cognition & Emotion
|September 19, 2023
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Summary
This summary is machine-generated.

People develop preferences through social learning, favoring objects a model approached over those avoided. Agency influenced preferences in one measure, but model identification did not significantly alter this vicarious approach-avoidance effect.

Keywords:
Social learningagencyattitudespropositional learningvicarious approach-avoidance

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Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • Social learning significantly shapes individual preferences.
  • The vicarious approach-avoidance effect describes preference formation based on observing a model's approach or avoidance behaviors.

Purpose of the Study:

  • To investigate how agency (model's voluntary choice) and identification with the model influence the vicarious approach-avoidance effect.
  • To assess the impact of these factors on preference formation using distinct measurement tools.

Main Methods:

  • Two experiments were conducted with 448 participants.
  • Participants' preferences were measured using the semantic differential and the Implicit Association Test (IAT).
  • The study manipulated agency and identification with the model.

Main Results:

  • Vicarious approach-avoidance effects were consistently observed across both measurement methods.
  • Agency significantly enhanced preferences measured by the semantic differential, but not by the IAT.
  • Identification with the model did not yield a significant impact on the vicarious approach-avoidance effect.

Conclusions:

  • The vicarious approach-avoidance effect is a robust phenomenon in social learning.
  • Agency can modulate preference formation, with its effect potentially varying by measurement technique.
  • Future research should explore the nuances of social influence on preference development.