Related Experiment Video
Updated: Jul 16, 2025

Cross-Modal Multivariate Pattern Analysis
Published on: November 9, 2011
Exploring Crossmodal Associations Between Sound and the Chemical Senses: A Systematic Review Including Interactive
Brayan Rodríguez1, Luis H Reyes1, Felipe Reinoso-Carvalho2
1Grupo de Diseño de Productos y Procesos, Department of Chemical and Food Engineering, 27991Universidad de los Andes, Bogotá DC 111711, Colombia.
None:
This is the first systematic review that focuses on the influence of product-intrinsic and extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review has a particular focus on all methodological details (stimuli, experimental design, dependent variables, and data analysis techniques) of 95 experiments, published in 83 publications from 2012 to 2023. 329 distinct crossmodal auditory-chemosensory associations were uncovered across this analysis. What is more, instead of relying solely on static figures and tables, we created a first-of-its-kind comprehensive Power BI dashboard (interactive data visualization tool by Microsoft) on methodologies and significant findings, incorporating various filters and visualizations allowing readers to explore statistics for specific subsets of experiments. We believe that this review can be helpful for researchers and practitioners working in the food and beverage industry and beyond these scopes (e.g., cosmetics). Theoretical and practical implications discussed in this article point to computational approaches that facilitate decision-making regarding multisensory experimental methodology design.
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