Jove
Visualize
Contact Us

Related Concept Videos

The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

7.3K
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...
7.3K
Decision Making01:20

Decision Making

119
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
119
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

4.0K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
4.0K
Reason and Intuition01:37

Reason and Intuition

6.5K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
6.5K
Association Areas of the Cortex01:21

Association Areas of the Cortex

5.4K
Association areas are regions of the cerebral cortex that do not have a specific sensory or motor function. Instead, they integrate and interpret information from various sources to enable higher cognitive processes such as memory, learning, and decision-making. Some key association areas include the following:
Prefrontal Association Area: This area is located in the frontal lobe and is involved in planning, decision-making, and moderating social behavior. It connects with primary motor areas,...
5.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Are you a visual "shader" or a "bolder"? Different visual routines create everyday hallucinations in "scaffolded attention".

Perception·2026
Same author

The spontaneous prioritization of "unfinishedness" in perception: A visual Zeigarnik effect.

Journal of experimental psychology. General·2026
Same author

The El Greco Fallacy, this Time with Feeling: How (not) to Measure Group Differences in Emotional Intensity.

Affective science·2025
Same author

Pouring, scooping, bouncing, rolling, twisting, and rotating: Does spontaneous categorical perception of dynamic event types reflect verbal encoding or visual processing?

Attention, perception & psychophysics·2025
Same author

Attending to attention: Reverse correlation reveals subtle cues to attentiveness in others' faces.

Psychonomic bulletin & review·2025
Same author

Superficial auditory (dis)fluency biases higher-level social judgment.

Proceedings of the National Academy of Sciences of the United States of America·2025
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Video

Updated: Jul 12, 2025

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions
07:09

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions

Published on: May 2, 2019

6.1K

Visual event boundaries restrict anchoring effects in decision-making.

Joan Danielle K Ongchoco1, Robert Walter-Terrill1, Brian J Scholl1

  • 1Department of Psychology, Yale University, New Haven, CT 06520-8047.

Proceedings of the National Academy of Sciences of the United States of America
|October 24, 2023
PubMed
Summary

Visual perception influences decision-making. A simple visual event, like passing through a doorway in a virtual environment, can reduce numerical anchoring bias, demonstrating how perception shapes higher-level thought.

Keywords:
anchoring effectsdecision-makingevent perceptionevent segmentationreasoning

More Related Videos

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills
09:27

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills

Published on: January 19, 2024

1.3K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.9K

Related Experiment Videos

Last Updated: Jul 12, 2025

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions
07:09

Integrating Visual Psychophysical Assays within a Y-Maze to Isolate the Role that Visual Features Play in Navigational Decisions

Published on: May 2, 2019

6.1K
Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills
09:27

Author Spotlight: Exploring the Link Between Time Perception of Visual Stimuli and Reading Skills

Published on: January 19, 2024

1.3K
Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments
13:00

Measuring Attention and Visual Processing Speed by Model-based Analysis of Temporal-order Judgments

Published on: January 23, 2017

9.9K

Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Decision Science

Background:

  • Higher-level thought research often overlooks the impact of basic perception on reasoning and decision-making.
  • Numerical anchoring is a well-documented cognitive bias affecting judgments.

Purpose of the Study:

  • To investigate how a fundamental perceptual process—visual event segmentation—affects numerical anchoring bias.
  • To demonstrate the link between low-level perception and high-level cognitive processes.

Main Methods:

  • Participants performed numerical judgments in a 3D virtual environment.
  • A task-irrelevant two-digit number (anchor) was presented via a distorted CAPTCHA before the main task.
  • A key manipulation involved some participants passing through a virtual doorway (event boundary) during navigation, while others did not.

Main Results:

  • In the absence of a doorway, higher numerical anchors led to significantly higher judgments (anchoring effect).
  • The presence of a virtual doorway attenuated or eliminated the anchoring effect across various judgment tasks.
  • This effect was observed for both incidental and explicit anchoring manipulations.

Conclusions:

  • Spontaneous visual event segmentation, triggered by perceptual boundaries like doorways, can mitigate cognitive biases such as numerical anchoring.
  • Basic perceptual mechanisms have a profound impact on complex decision-making processes.
  • This research bridges the gap between low-level perception and higher-level cognition.