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Digital inclusion: A mixed-method study of user behavior and content on Twitter
1Faculty of Health and Occupational Studies, Department of Caring Sciences, University of Gävle, Gävle, Sweden.
Digital Health
|November 6, 2023
Summary
Digital inclusion is a global topic on Twitter, with users sharing content to warn about exclusion and promote digital access. Engagement is highest for tweets on local initiatives and sustainable development, highlighting the need for more action.
Area of Science:
- Social Sciences
- Communication Studies
- Digital Humanities
Background:
- Digital inclusion is a critical aspect of modern society, impacting access to information, services, and opportunities.
- Understanding online discourse surrounding digital inclusion is essential for developing effective strategies.
- Twitter serves as a significant platform for public discourse on various societal issues, including digital equity.
Purpose of the Study:
- To explore user behavior and characterize content related to digital inclusion on Twitter.
- To identify the primary motivations behind tweets discussing digital inclusion.
- To analyze the geographical distribution and engagement patterns of digital inclusion discussions.
Main Methods:
- A mixed-methods approach analyzing 14,000 tweets with the hashtag #digitalinclusion over 15 months.
- Latent Dirichlet allocation (LDA) was used for statistical topic modeling of tweet content.
- Manual qualitative content analysis was performed on a subset of 1000 tweets.
Main Results:
- Four primary motives for tweeting about digital inclusion were identified: warning against exclusion, promoting inclusion, calling for action, and fueling debate.
- Discussions originated from diverse global regions, including the USA, Europe, Africa, and Asia, involving 3931 unique user accounts.
- Tweets featuring community initiatives and sustainable development garnered the highest engagement (retweets and likes).
Conclusions:
- Digital inclusion is a widely discussed topic among global Twitter users.
- The findings underscore the importance of digital inclusion for achieving equity and improving access to health information.
- There is a clear call from Twitter users for increased efforts to combat digital exclusion and promote digital equity.
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