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Teaching Everyone Everywhere All at Once: Leveraging Social Media to Implement a Multisite Fungal Diagnostics
Saman Nematollahi1, Sean Tackett2,3, Suzanne Grieb3,4
1Department of Medicine, University of Arizona College of Medicine, Tucson, Arizona, USA.
Background:
Environmental fungi are threats to personal and public health. Fungal in vitro diagnostics help diagnose invasive fungal infections (IFIs), but clinicians remain underinformed about their use and interpretation. Given the increasing use of social media to share infectious diseases-related content, we designed and implemented a multisite Twitter-based curriculum focused on IFIs and related diagnostics.
Methods:
Questions were posted through a dedicated Twitter account twice weekly over 8 weeks. We surveyed clinicians at 3 US academic centers before and after completion of the curriculum and interviewed a subset of participants. We undertook quantitative and qualitative evaluations and reviewed Twitter analytics.
Results:
We surveyed 450 participants. One hundred twenty-one participants (27%) completed the knowledge assessment precurriculum, 68 (15%) postcurriculum, and 53 (12%) pre- and postcurriculum. We found a significant increase (72% vs 80%, P = .005) in the percentage of correct answers in the pre- versus postcurriculum knowledge assessments. Perceived benefits included a well-executed curriculum that facilitated engagement with appropriately detailed tweetorials from a dedicated Twitter account. Perceived barriers included lack of awareness of tweetorial posts and timing, competing priorities, and the coronavirus disease 2019 pandemic. The Twitter account accrued 1400 followers from 65 countries during the 8-week period. Tweets with multiple-choice questions had a median of 14 904 impressions (interquartile range [IQR], 12 818-16 963), 798 engagements (IQR, 626-1041), and an engagement rate of 6.1% (IQR, 4.2%-6.6%).
Conclusions:
Educators can leverage social media to share content with a large audience and improve knowledge while being mindful of the barriers associated with implementing a curriculum on social media.
Insights
A Twitter-based curriculum improved clinician knowledge of invasive fungal infections (IFIs) and diagnostics. This social media approach effectively shared educational content, despite some implementation barriers.
Area of Science:
- Medical Education
- Infectious Diseases
- Medical Diagnostics
Background:
- Environmental fungi pose significant health risks.
- Invasive fungal infections (IFIs) require accurate diagnosis through in vitro diagnostics.
- Clinicians often lack sufficient knowledge regarding IFI diagnostics and interpretation.
Purpose of the Study:
- To design and implement a social media-based educational curriculum on IFIs and diagnostics.
- To assess the effectiveness of a Twitter-based curriculum in improving clinician knowledge.
- To identify perceived benefits and barriers of using social media for medical education.
Main Methods:
- A multisite Twitter-based curriculum was delivered over 8 weeks.
- Clinicians were surveyed pre- and post-curriculum, with a subset interviewed.
- Quantitative data included knowledge assessments and Twitter analytics; qualitative data from interviews.
Main Results:
- A significant increase in correct answers was observed in post-curriculum knowledge assessments (72% vs 80%, P = .005).
- Perceived benefits included engaging content and a dedicated Twitter account; barriers included awareness and competing priorities.
- The Twitter account gained 1400 followers from 65 countries, with high engagement rates on educational posts.
Conclusions:
- Social media platforms like Twitter can be effective tools for disseminating medical knowledge to a broad audience.
- Implementing social media curricula requires addressing potential barriers such as awareness and timing.
- This approach offers a scalable method for enhancing clinician education on critical health topics like IFIs.
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