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Concept flavor e-cigarette unit sales in the U.S.: 2019-2022
Anuja Majmundar1, Zheng Xue1, Samuel Asare1
1Tobacco Control Research, American Cancer Society, Inc., 270 Peachtree StreetAtlanta, GA 30303, USA.
Sales of concept flavor e-cigarettes increased overall but declined recently. Tobacco flavors, pods, and higher nicotine concentrations dominated sales, warranting targeted tobacco control efforts.
Area of Science:
- Tobacco control research
- Public health surveillance
- Consumer product analysis
Background:
- Concept flavor e-cigarettes, with ambiguous names, may hinder flavored tobacco restrictions.
- Understanding sales trends is crucial for effective public health interventions.
Purpose of the Study:
- To assess U.S. sales trends of concept flavor e-cigarettes.
- To analyze trends by volume, nicotine concentration, flavor, and device type.
Main Methods:
- Utilized NielsenIQ Retail Scanner point-of-sales data (August 2019-April 2022).
- Categorized concept flavors by type, device, and nicotine concentration levels (NCL).
- Employed joinpoint regression to analyze sales trends.
Main Results:
- Overall unit sales increased by 33.63%, peaking in September 2021 before declining.
- Significant sales increases observed for fruity, menthol, and mint flavors (>1000%), disposables (302.18%), and high NCL products (>4.0%, 110.18%).
- Tobacco flavors (93.28%), pods (94.63%), and 2.1%-4.0% NCL products (88.40%) held dominant market share.
Conclusions:
- Recent declines in concept flavor e-cigarette sales should be sustained.
- Monitoring high-nicotine, non-tobacco, and pod-based products is essential for tobacco control.
- Prioritizing these areas can enhance the impact of tobacco control strategies.
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