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The Association Between Linguistic Characteristics of Physicians' Communication and Their Economic Returns: Mixed
Shuang Geng1, Yuqin He1, Liezhen Duan1
1College of Management, Shenzhen University, Shenzhen, China.
Journal of Medical Internet Research
|January 11, 2024
Summary
Physician communication style impacts earnings in web-based healthcare. Using cognitive language and positive emotions boosts economic returns, while negative language and discrepancy words decrease them.
Area of Science:
- Digital Health
- Health Economics
- Computational Linguistics
Background:
- Web-based healthcare enhances access but requires physician engagement.
- Physician motivation in digital health is linked to economic returns.
- The impact of communication style on physician earnings in telehealth is understudied.
Purpose of the Study:
- To analyze how linguistic features of physician-patient communication affect economic returns.
- To investigate the role of instrumental and affective communication in determining physician honoraria.
- To examine the moderating effects of communication media (text vs. voice) and feature interactions on economic outcomes.
Main Methods:
- Analysis of 40,563 web-based consultations from 528 physicians across 4 specialties.
- Utilized linguistic inquiry and word count for feature extraction.
- Employed multivariable linear regression and K-means clustering for data analysis.
Main Results:
- Cognitive processing language (instrumental) and positive emotion words (affective) positively correlate with physician economic returns.
- Extensive use of discrepancy-related words negatively impacts earnings.
- Voice messages amplified cognitive language effects; positive emotions and later instrumental communication maximized returns.
Conclusions:
- Physician communication characteristics significantly influence economic returns in web-based healthcare.
- Findings offer insights into patient-physician interactions from a professional-client viewpoint.
- Provides practical implications for physicians and digital health platform management.
Keywords:
affective communicationeconomic returnsinstrumental communicationlinguistic featureslinguistic inquiry and word countweb-based health careMore Related Videos
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