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Related Concept Videos

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Ordinal Level of Measurement

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The way a set of data is measured is called its level of measurement. Correct statistical procedures depend on a researcher being familiar with levels of measurement. For analysis, data are classified into four levels of measurement—nominal, ordinal, interval, and ratio.
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Measuring intangible cultural heritage image: A scale development.

Yuqing Liu1, Ye Li1, Wenjie Tao2

  • 1School of Management, Tianjin University of Commerce, Tianjin, China.

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This summary is machine-generated.

This study developed a scale to measure intangible cultural heritage (ICH) image, finding that its transmission, vitality, and association influence tourist revisit intentions for sustainable tourism.

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Area of Science:

  • Tourism Studies
  • Cultural Heritage Management
  • Marketing and Consumer Behavior

Background:

  • Limited research exists on tourist perceptions of intangible cultural heritage (ICH).
  • A valid instrument for measuring tourists' subjective perceptions of ICH is lacking.
  • UNESCO notes the inapplicability of "authenticity" to ICH, highlighting the need for alternative measurement frameworks.

Purpose of the Study:

  • To develop and validate a measurement scale for intangible cultural heritage (ICH) image.
  • To understand the role of ICH image in tourist decision-making and sustainable tourism development.

Main Methods:

  • Qualitative methods: participant observation, semi-structured interviews, literature review.
  • Quantitative methods: scale item generation, exploratory and confirmatory factor analysis, survey data collection.
  • Development of a four-dimensional ICH image scale: transmission, localization, vitality, and association.

Main Results:

  • The developed ICH image scale demonstrated reliability and validity.
  • Transmission, vitality, and association dimensions of ICH image positively impact tourists' revisit intention.
  • The study provides empirical evidence for the importance of ICH image in sustainable tourism.

Conclusions:

  • The developed ICH image scale offers a valuable tool for researchers and practitioners.
  • Enhancing the ICH image is crucial for fostering sustainable tourism and heritage preservation.
  • Future research should explore the nuances of ICH perception across different cultural contexts.