Related Experiment Video
Updated: Jun 24, 2025
05:59
Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity
Published on: March 7, 2019
6.7K
The Influence of Incentive-Based Mobile Fitness Apps on Users' Continuance Intention With Gender Moderation Effects:
Aaya Faizah1, Alifah Fatimah Azzahra Hardian1, Rania Devina Nandini1
1Faculty of Computer Science, University of Indonesia, Depok, Indonesia.
JMIR Human Factors
|June 5, 2024
Summary
Mobile fitness app (MFA) use is influenced by self-monitoring, platform rewards, and external factors, but not social support. Gender moderates motivation, with women favoring social/external incentives and men preferring tracking and challenges.
Area of Science:
- Health Promotion
- Human-Computer Interaction
- Digital Health
Background:
- Increased physical activity engagement in Indonesia, with 26% recently starting and 32% exercising regularly.
- Rapid development of mobile fitness apps (MFAs) driven by the Fourth Industrial Revolution.
- Low long-term user interest in MFAs despite their growing prevalence.
Purpose of the Study:
- To investigate the impact of incentives on MFA usage.
- To examine the moderating role of gender on users' intention to continue using MFAs.
- To identify key drivers for sustained engagement with fitness tracking applications.
Main Methods:
- Mixed-methods approach combining quantitative web-based surveys (379 responses) and qualitative interviews (30 respondents).
- Quantitative data analyzed using covariance-based structural equation modeling.
- Qualitative data analyzed using thematic analysis to explore user experiences.
Main Results:
- Self-monitoring, platform rewards, and external influence significantly impact perceived MFA usefulness.
- Social support was found to have no significant effect on perceived usefulness.
- Gender moderates user behavior: women are motivated by social/external factors, men by tracking features and challenges.
Conclusions:
- Provides insights for MFA developers to enhance user engagement and retention.
- Highlights the importance of tailored incentive strategies based on user demographics.
- Contributes to advancing health promotion through effective digital tool design.
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