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Representation of Racially Minoritized Patients on Dermatology Private Practice Websites
Jewell Dinkins1, Micah G Pascual2, Megan Aguilera2
1Meharry Medical College, Nashville, TN, USA.
Journal of Racial and Ethnic Health Disparities
|July 1, 2024
Summary
Dermatology websites often lack images reflecting local racial diversity. This underrepresentation may discourage minority patients from seeking essential skin care services.
Area of Science:
- Dermatology
- Health Equity
- Digital Representation
Background:
- Website imagery plays a crucial role in patient perception and engagement.
- Racial and ethnic diversity in healthcare settings is a growing area of focus.
- Online presence is a primary touchpoint for potential dermatology patients.
Purpose of the Study:
- To assess the racial diversity depicted on private practice dermatology websites.
- To compare website imagery with demographic data of metropolitan areas.
- To identify potential barriers to care for underrepresented minority groups.
Main Methods:
- Utilized Google Maps scraper (Apify) to identify dermatology practices in 27 diverse U.S. metropolitan areas.
- Analyzed homepages of top 10 search-listed websites for each area.
- Quantified the representation of non-white patients and providers in website images.
Main Results:
- Only two websites mentioned "Skin of Color" or "Ethnic Skin"; seven used non-English languages.
- Significantly lower percentages of non-white patients and providers were pictured compared to Census data (p < 0.001).
- Website imagery did not mirror the racial diversity of the surveyed metropolitan areas.
Conclusions:
- Dermatology website homepage images frequently fail to reflect the racial diversity of their local populations.
- This lack of representation may deter minoritized patients from accessing dermatological care.
- Dermatologists should ensure their online presence is inclusive and representative.
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