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Using Online Memes to Communicate About Health: A Systematic Review
Aurora Occa1, Huai-Yu Chen1, Kayden L Teffeteller1
1Department of Communication, University of Kentucky, Lexington, KY, USA.
American Journal of Health Promotion : AJHP
|August 18, 2024
Summary
Online health memes show promise for health promotion. Further research is needed to explore their effectiveness and optimal use in public health campaigns, with specific recommendations provided.
Area of Science:
- Public Health
- Health Communication
- Digital Media Studies
Background:
- Online health memes are increasingly prevalent and utilized in health communication.
- A systematic review is needed to synthesize existing research on health memes.
Conclusions:
- Health memes represent a valuable strategy for health promotion and education.
- Further research is recommended, with specific guidance on health issues and theoretical frameworks.
- There is a need for more robust theoretical underpinnings and outcome-focused studies.
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