Building the PharmD Pipeline With a Pre-Pharmacy Track for Working Adults Marketed to Pharmacy Technicians

To describe the activities undertaken at Mercer University (MU) to establish a complete pre-pharmacy curriculum for working adults and market the program to pharmacy technicians in metropolitan Atlanta. To document post-implementation, the yield of students to the pre-pharmacy program and subsequent yield of Doctor of Pharmacy (PharmD) students to the MU College of Pharmacy.

The level of retrospective interest in the pre-pharmacy program was measured by a survey questionnaire administered to MU PharmD students who had completed their pre-pharmacy courses in metropolitan Atlanta colleges and universities. A traditional marketing funnel approach was used to achieve awareness, interest, desire, and action in the target market: metropolitan Atlanta pharmacy technicians. The pre-pharmacy program was established as a curricular track within the MU College of Professional Advancement for working adults. Enrollment and matriculant data were reported using frequency counts.

A total of 185 pre-pharmacy program matriculants from the Spring semester 2019 through the Summer semester 2023 accounted for 1222 pre-pharmacy course enrollments. Of these students, 38 applied for the PharmD program at the MU College of Pharmacy, and 27 were accepted and matriculated.

Offering a pre-pharmacy track for working adults marketed to pharmacy technicians is one potential avenue for building the pipeline to pharmacy school while adding to the overall enrollment of the university.