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#nursing. What Nurses Do on Instagram- A Mixed Methods Study.

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This summary is machine-generated.

Nurses using Instagram to share values and beliefs gain more followers and engagement. This highlights social media's role in nursing professional identity and development.

Keywords:
instagramnursesprofessional identitysocial media

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Area of Science:

  • Nursing
  • Social Media Studies
  • Professional Identity Development

Background:

  • Social media use is rapidly increasing globally.
  • Instagram is a leading platform, with significant adoption among healthcare professionals.
  • Nurses utilize social media for professional networking and identity formation.

Purpose of the Study:

  • To investigate how nurses leverage Instagram for professional identity development.
  • To explore the role of nurses' Instagram content in advancing the professionalization of nursing.
  • To analyze the impact of Instagram usage on followers and professional engagement.

Main Methods:

  • Visual content analysis of Instagram posts.
  • Hierarchical cluster analysis to categorize nursing profiles.
  • Qualitative content analysis of nursing-related hashtags and profile content.
  • ANOVA to compare engagement metrics across profile clusters.

Main Results:

  • Three distinct nurse Instagram profile clusters emerged: 'Show me what you do,' 'Let's do education,' and 'The things we believe in.'
  • Profiles sharing personal values and beliefs, often blending professional and home life, attracted the most followers and comments.
  • Content focused on knowledge and education received fewer followers and comments compared to value-driven content.
  • Hashtag analysis indicated nurses use specific tags to connect with other nursing professionals.

Conclusions:

  • Social media, particularly Instagram, offers potential benefits for nursing professional identity.
  • Engagement increases when followers connect with a nurse's shared values and beliefs.
  • Strategic content sharing on Instagram can foster professional community and dialogue within nursing.