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Understanding Charter School Leaders' Perceptions of Competition in Arizona
Benjamin Creed1, Huriya Jabbar2, Michael Scott2
1Department of Leadership, Educational Psychology and Foundations, Northern Illinois University, DeKalb, IL, USA.
Charter school leaders perceive competition, especially in urban areas, and respond by altering outreach and advertising, not curriculum. Perceptions of competition are linked to school demographics and quality, not student outcomes.
Area of Science:
- Education Policy
- Organizational Behavior
- Public Administration
Background:
- School choice policies aim to foster competition and improve educational practices.
- Understanding competition dynamics within public education, particularly charter schools, remains limited.
- This study investigates how charter school leaders perceive and react to competitive pressures.
Purpose of the Study:
- To examine how charter school leaders form perceptions of competition.
- To identify the factors influencing the labeling of schools as competitors.
- To analyze the actions charter school leaders take in response to perceived competition.
Main Methods:
- Utilized survey data from Arizona charter school leaders.
- Incorporated Arizona Department of Education and Common Core of Data.
- Employed fixed effects and logistic regression models to analyze competition factors and responses.
Main Results:
- Charter school leaders perceive competition, with perceptions varying by urbanicity.
- School proximity influences competitor labeling, but not "top competitor" status.
- Student demographics, not outcomes, are associated with perceived competition.
- Responses to competition primarily involved changes in outreach and advertising, not curriculum or instruction.
- Competitive responses correlated with school quality and perceived competition levels.
Conclusions:
- Charter school leaders actively perceive and respond to competitive environments.
- Responses often prioritize marketing over instructional improvements.
- This research offers insights into local market conditions affecting charter schools, a novel contribution to the literature.
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