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Related Experiment Video

Updated: Jun 13, 2025

Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm
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Effective Engagement Techniques Across the Agricultural Conservation Practice Adoption Process.

Daniel J Read1, Erika Blair2, Lisa Wainger3

  • 1University of Maryland Center for Environmental Science, Chesapeake Biological Laboratory, Solomons, MD, 20688, USA. read.dread@gmail.com.

Environmental Management
|September 14, 2024
PubMed
Summary

Conservation practitioners use stage-specific engagement techniques to encourage agricultural landowners to adopt conservation practices. Understanding these stages improves ecosystem services on private farmlands.

Keywords:
Agri-environmentChesapeake BayConservation practitionerExperimentTechnical assistance

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Area of Science:

  • Agricultural Science
  • Conservation Ecology
  • Environmental Psychology

Background:

  • Enhancing ecosystem services on private farmlands requires landowner adoption of conservation practices.
  • Current research often treats adoption as a binary event, overlooking the sequential decision-making process.
  • Understanding landowner engagement is key to increasing conservation practice adoption.

Purpose of the Study:

  • To model the stages of agricultural conservation practice adoption.
  • To identify effective engagement techniques for each adoption stage.
  • To evaluate the effectiveness of a visualization intervention across adoption stages.

Main Methods:

  • Qualitative interviews with conservation practitioners in the Chesapeake Bay watershed.
  • An online experiment assessing a visualization intervention's impact on landowner engagement.
  • Analysis of practitioner-reported techniques and experimental outcomes.

Main Results:

  • Practitioners employ diverse engagement techniques, often stage-specific.
  • The effectiveness of engagement techniques, including visualization, varies significantly across adoption stages.
  • A preliminary model of the adoption process and effective techniques was developed.

Conclusions:

  • Conservation practice adoption is a multi-stage process requiring tailored engagement strategies.
  • Research should account for stage-specific effectiveness of interventions to better inform practice.
  • Effective engagement can be optimized by aligning techniques with landowner progression through adoption stages.