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Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity
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Visualization of Intensity Levels to Reduce the Gap Between Self-Reported and Directly Measured Physical Activity

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How influencers motivate inactive adolescents to be more physically active: a mixed methods study.

Rahel Aschwanden1, Claude Messner1

  • 1Department of Consumer Behavior, Institute of Marketing and Management, University of Bern, Bern, Switzerland.

Frontiers in Public Health
|October 3, 2024
PubMed
Summary

Nonathletic social media influencers, like singers and journalists, are more effective at motivating adolescents towards physical activity than athletic influencers. Their relatable content and simple activities encourage greater engagement and enjoyment in exercise.

Keywords:
adolescentshealth behaviorhealth promotioninfluencersphysical activitysocial media

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