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Sometimes we want to see how people change over time, as in studies of human development and lifespan. When we test the same group of individuals repeatedly over an extended period of time, we are conducting longitudinal research. Longitudinal research is a research design in which data-gathering is administered repeatedly over an extended period of time. For example, we may survey a group of individuals about their dietary habits at age 20, retest them a decade later at age 30, and then again...
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Using Social Media to Recruit Participants in Health Care Research: Case Study.

Amy L Wright1, Ysabella Jayne Willett1, Era Mae Ferron1

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|October 11, 2024
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Social media platforms like Facebook and Instagram effectively recruit participants for community-engaged health studies. This strategy builds trust and engagement, overcoming challenges in research participant recruitment.

Keywords:
digital healthhealthcare researchinternetqualitative methodsrecruitment strategiessocial media

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Area of Science:

  • Public Health
  • Health Services Research
  • Sociology

Background:

  • Community-engaged health care studies require effective participant recruitment strategies.
  • Social media offers potential for reaching diverse populations in health research.
  • Recruiting specific demographics, such as Indigenous fathers and Two-Spirit parents, presents unique challenges.

Purpose of the Study:

  • To describe a social media recruitment strategy for a qualitative study involving Indigenous fathers and Two-Spirit parents.
  • To explore the utility of Facebook and Instagram in participant recruitment for community-engaged health research.
  • To provide insights and recommendations for researchers using social media for participant recruitment.

Main Methods:

  • A qualitative study focused on the needs of Indigenous fathers and Two-Spirit parents during the transition to parenthood.
  • Utilized Facebook and Instagram for participant recruitment, involving targeted content creation and online community engagement.
  • Employed data metrics from social media platforms to guide adaptive recruitment strategies.

Main Results:

  • Successfully recruited 18 Indigenous fathers and 4 Two-Spirit parents for the community-engaged project.
  • Demonstrated that social media enhances recruitment by fostering community trust, engagement, and tailored content.
  • Identified challenges including fraudulent participants, resource constraints, and recruitment limitations.

Conclusions:

  • Social media is a valuable tool for enhancing participant recruitment in community-engaged health studies.
  • Effective social media recruitment involves building trust, targeted content, and data-driven adaptation.
  • This case study offers practical guidance for health care researchers implementing social media recruitment strategies.