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Assessing the Outputs, Outcomes, and Impacts of Science Communication: A Quantitative Content Analysis of 128 Science
1University of Zurich, Switzerland.
Science Communication
|October 25, 2024
Summary
This study evaluated science communication projects, finding most reports focus on outputs, not outcomes or societal impacts. Rigorous evaluation designs were rare in projects funded by the Swiss National Science Foundation.
Area of Science:
- Science Communication
- Research Evaluation
Background:
- Limited research exists on evaluating science communication projects and their impact.
- Academics increasingly engage in science communication, necessitating effective evaluation methods.
Purpose of the Study:
- To analyze the evaluation of academic science communication projects.
- To identify the reported results, distinguishing between outputs, outcomes, and impacts.
Main Methods:
- Conceptual framework based on theory of change and evaluation models.
- Quantitative content analysis of 128 science communication projects.
- Data sourced from Swiss National Science Foundation funding (2012-2022).
Main Results:
- Most projects predominantly report outputs.
- Rigorous evaluation designs were infrequently identified.
- Societal outcomes and impacts were largely neglected in project reporting.
Conclusions:
- Current evaluation practices for science communication projects are often insufficient.
- There is a need to improve evaluation methodologies to capture broader project impacts.
- Future research should focus on developing and implementing robust evaluation frameworks.
Keywords:
content analysisevaluationimpact measurementmass mediapublic engagementscience communication trainingscience outreachscience policysocial mediaMore Related Videos
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