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Confirmation Biases

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The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?

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Related Experiment Video

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Assessment of Social Transmission of Food Preferences Behaviors

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

Who Would Taste It? Exploring Decision-Making Styles and Intention to Eat Insect-Based Food among Italian University

Maria Elide Vanutelli¹, Roberta Adorni¹, Paolo Alberto Leone²

¹Department of Psychology, University of Milano-Bicocca, 20126 Milan, Italy.

|October 26, 2024

Summary

Western aversion to insect-based foods (IBFs) stems from psychological factors. Understanding decision-making styles and trust in science can help promote these sustainable food choices.

Keywords:

automatic attitudes decision-making style explicit attitudes implicit association test insect-based food intentions novel foods

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Area of Science:

Psychology
Food Science
Sustainability Studies

Background:

Insect-based foods (IBFs) are proposed as a solution to climate change and starvation.
Western populations exhibit aversion to IBFs due to fear, disgust, and perceived risk.
Psychological research indicates food choices involve both reasoned attitudes and automatic associations.

Purpose of the Study:

To investigate public disposition towards IBFs.
To explore the role of psychological factors in IBF acceptance.
To identify profiles of consumers based on attitudes, associations, and psychological traits.

Main Methods:

Combined explicit attitudes (self-report) and implicit associations (indirect measures).
Assessed intention to taste IBFs.
Compared consumer profiles based on decision-making style, food neophobia, and trust in science.
Utilized a pilot sample of 175 Italian university students.

Main Results:

General sample showed negative attitudes towards IBFs.
Four decision-making profiles identified: 'gut feeling', 'suspicious', 'vicarious', and 'mind'.
'Mind' profile (rational, high trust in science) showed favorable opinions.
'Suspicious' profile (high food neophobia, low trust in science) exhibited aversive reactions.

Conclusions:

Psychological factors significantly influence reactions to IBFs and dietary changes.
Decision-making processes are crucial for understanding consumer acceptance.
Findings suggest strategies for promoting eco-friendly diets, such as tailored communication for different consumer profiles.