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The influence of landmark visualization style on task performance, visual attention, and spatial learning in a
Armand Kapaj1,2, Christopher Hilton1,2, Sara Lanini-Maggi1,2
1Department of Geography, University of Zurich, Zurich, Switzerland.
Summary
Realistic 3D landmarks on mobile maps improve navigation for those with lower spatial skills. Visual realism in map aids enhances attention and spatial learning, guiding wayfinders more effectively.
Area of Science:
- Human-Computer Interaction
- Cognitive Psychology
- Geographic Information Science
Background:
- Mobile map aids can negatively impact spatial learning.
- Landmarks on maps can improve attention and map-to-environment matching.
- Optimal visualization of landmarks on mobile maps is not yet established.
Purpose of the Study:
- To evaluate the impact of realistic vs. abstract 3D landmark visualization on navigation.
- To assess effects on wayfinder navigation performance, visual attention, and spatial learning.
- To determine the most effective landmark visualization for mobile map aids.
Main Methods:
- Conducted a real-world outdoor navigation study.
- Compared navigation performance using realistic 3D landmarks versus abstract 3D landmarks.
- Measured wayfinder navigation performance, visual attention, and spatial learning.
Main Results:
- Low-spatial-ability wayfinders showed increased focus on realistic landmarks.
- Navigation with realistic landmarks led to better directional knowledge between landmarks.
- Visual realism in landmark depiction positively influenced spatial learning for some users.
Conclusions:
- Realistic 3D landmark visualization is crucial for enhancing mobile map aid effectiveness.
- Visual realism helps guide attention and improve spatial learning, particularly for users with lower spatial abilities.
- Future mobile map designs should prioritize realistic landmark depictions to support navigation.

