Fighting fiscal awkwardness: How relationship strength changes individuals' communication approach when resolving

Alexander B Park1, Cynthia Cryder2, Rachel Gershon3

  • 1Kelley School of Business, Indiana University.

Summary

When asking friends for money back, people choose richer communication, like in-person talks. For acquaintances, they opt for less rich methods, such as digital apps, to ease social discomfort.

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