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Updated: Jun 7, 2025

Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
Published on: March 1, 2017
Face cells encode object parts more than facial configuration of illusory faces
Saloni Sharma1, Kasper Vinken2, Akshay V Jagadeesh2
1Department of Neurobiology, Harvard Medical School, Boston, MA, USA. Saloni_Sharma@hms.harvard.edu.
Abstract:
Humans perceive illusory faces in everyday objects with a face-like configuration, an illusion known as face pareidolia. Face-selective regions in humans and monkeys, believed to underlie face perception, have been shown to respond to face pareidolia images. Here, we investigated whether pareidolia selectivity in macaque inferotemporal cortex is explained by the face-like configuration that drives the human perception of illusory faces. We found that face cells responded selectively to pareidolia images. This selectivity did not correlate with human faceness ratings and did not require the face-like configuration. Instead, it was driven primarily by the "eye" parts of the illusory face, which are simply object parts when viewed in isolation. In contrast, human perceptual pareidolia relied primarily on the global configuration and could not be explained by "eye" parts. Our results indicate that face-cells encode local, generic features of illusory faces, in misalignment with human visual perception, which requires holistic information.
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