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Related Experiment Video

Updated: Jun 7, 2025

The Modified Temptation Resistance Task: A Paradigm to Elicit Children's Strategic Lie-telling

The Modified Temptation Resistance Task: A Paradigm to Elicit Children's Strategic Lie-telling

Published on: April 6, 2018

Accuracy prompts protect professional content moderators from the illusory truth effect.

Hause Lin^1,2, Marlyn Thomas Savio³, Xieyining Huang³

¹Sloan School of Management, Massachusetts Institute of Technology, 100 Main St, Cambridge, MA 02142, USA.

|November 20, 2024

Summary

Content moderators exposed to false claims may believe them due to the illusory truth effect. An accuracy mindset intervention effectively prevented this belief, even in professional moderators and diverse populations.

Keywords:

content moderation illusory truth effect lab-in-field experiment misinformation trust and safety

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Last Updated: Jun 7, 2025

The Modified Temptation Resistance Task: A Paradigm to Elicit Children's Strategic Lie-telling

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Published on: April 6, 2018

An Experimental Analysis of Children's Ability to Provide a False Report about a Crime

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Published on: May 3, 2016

The Deese-Roediger-McDermott DRM Task: A Simple Cognitive Paradigm to Investigate False Memories in the Laboratory

The Deese-Roediger-McDermott DRM Task: A Simple Cognitive Paradigm to Investigate False Memories in the Laboratory

Published on: January 31, 2017

Area of Science:

Cognitive Psychology
Media Studies
Organizational Behavior

Background:

Content moderators face repeated exposure to problematic content, including false claims.
A potential risk is moderators internalizing these falsehoods through the illusory truth effect.
This phenomenon can impact moderator judgment and well-being.

Purpose of the Study:

To investigate the illusory truth effect in content moderators.
To test an intervention mitigating belief in falsehoods among moderators.
To examine the generalizability of the effect and intervention across cultures and professional roles.

Main Methods:

A lab-in-field experiment with a global content moderation company (N=199).
General population surveys in India (N=997) and the Philippines (N=1,184).
A second lab-in-field experiment with professional moderators (N=239) testing an accuracy mindset intervention.

Main Results:

Exposure to false claims increased belief in falsehoods by 7.1% among moderators.
Inducing an accuracy mindset upon initial exposure eliminated the negative effects on belief.
The illusory truth effect and the intervention's protective power were observed in non-Western populations and professional moderators.

Conclusions:

Content moderators are susceptible to the illusory truth effect.
An accuracy mindset intervention is effective in preventing belief in falsehoods.
Findings highlight the importance of psychological interventions in content moderation settings.