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Exploring the landscape of digital servitization: A systematic review.
Hendri Ginting1, Hamidah Nayati Utami1, Riyadi Riyadi1
1Brawijaya University, Malang, East Java, Indonesia.
F1000Research
|December 11, 2024
Summary
Digital servitization transforms businesses by integrating digital technologies for service focus. Further research is needed to understand its impact across diverse industries beyond manufacturing.
Area of Science:
- Business and Management
- Information Systems
- Innovation Studies
Background:
- Digital servitization is a strategic shift towards service-oriented business models driven by digitalization.
- Companies leverage digital technologies to manage operations and create new value propositions.
- Continued research is vital for competitiveness and adapting to global market demands.
Purpose of the Study:
- To understand the evolution of digital services from theoretical and practical perspectives.
- To examine the challenges and strategies associated with digital servitization.
- To synthesize current research on digital servitization's determinants and outcomes.
Main Methods:
- Systematic literature review using the PRISMA approach.
- Analysis of 26 articles published between 2019-2024 from SCOPUS database.
- Keywords used: 'digitalization OR digital AND servitization OR servitization'.
Main Results:
- Key determinants identified: digitization, servitization, manufacturing servitization, process innovation, and product innovation.
- Influenced response variables include firm competitiveness, performance (firm, financial, sustainable), and profitability.
- Current research predominantly focuses on manufacturing contexts.
Conclusions:
- Inconsistencies in current research highlight the need for broader investigation beyond manufacturing.
- Further research should explore digital servitization factors across diverse industries.
- A comprehensive understanding of digital servitization strategies requires examining multi-sectoral impacts.
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