Technology Development in Online Grocery Shopping-From Shopping Services to Virtual Reality, Metaverse, and Smart...

Area of Science:

• Digital Commerce
• Consumer Technology
• Food Retailing

Background:

• Online grocery shopping has experienced rapid advancements.
• A need exists to consolidate knowledge on current solutions.
• The digital transformation of grocery retail is accelerating.

Purpose of the Study:

• To explore and present emerging online grocery shopping methods.
• To detail technological advances in digital grocery shopping.
• To discuss future technologies, services, and strategies in online grocery retail.

Main Methods:

• Systematic review of scientific literature.
• Analysis of online supermarket and service provider websites.
• Synthesis of information across four thematic areas.

Main Results:

• Supermarket services, delivery platforms, and farm-to-table models are key.
• Virtual Reality (VR), metaverse shopping, and smart devices are emerging.
• Artificial Intelligence (AI) in food ordering, including smart appliances, offers advanced functionality.

Conclusions:

• The online grocery sector offers diverse solutions, from VR applications to AI-powered smart devices.
• Smart devices enhance user experience through features like voice control and inventory management.
• Social implications, adoption barriers, and challenges require further consideration.