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Primary care workers need enhanced digital capacity for health promotion. Improving perceived usability and past practices significantly boosts digital skills, crucial for effective digital health education.

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Area of Science:

  • Public Health
  • Health Informatics
  • Digital Health

Background:

  • Digital media is key for health education and promotion, especially for healthy aging and reducing health inequalities.
  • Primary care workers are crucial for delivering these interventions, but their digital capacity is often insufficient.
  • Limited understanding exists regarding the digital capacity for health promotion among primary care workers in China.

Purpose of the Study:

  • To investigate the levels of digital capacity for health promotion among community health workers.
  • To identify factors associated with digital capacity for health promotion in this population.

Main Methods:

  • Cluster-stratified random sampling of 1346 community health workers in Shanghai, China.
  • Utilized the revised Digital Capabilities Framework to measure digital capacity.
  • Collected data via web-based questionnaires and analyzed using descriptive statistics and regression analysis.

Main Results:

  • 1199 participants completed the study; 47.5% reported high digital media use (>19.6 hrs/week).
  • Average digital capacity score was 16.71 (SD 2.94) out of 25.
  • Higher education (Master's+), perceived usability, positive attitudes, and past practices were positively associated with digital capacity. Senior/median job titles showed a negative association.

Conclusions:

  • A digitally capable primary care workforce is essential for leveraging digital media in health promotion.
  • Enhancing digital capacities requires integrated strategies including policy, community engagement, and individual training.
  • Addressing the digital divide among health professionals is critical for equitable health promotion outcomes.