A Community Initiative to Increase Colorectal Cancer Knowledge, Awareness, and Intent to Screen in an Underserved Region

Background: Colorectal cancer (CRC) is a leading cause of cancer-related deaths in the United States despite the availability of effective preventive screening. Objective: This project was designed as a community awareness initiative to increase CRC awareness, knowledge, and intent to discuss and complete CRC screening. Methodology: This quasi-experimental study had a QI focus and used a convenience sample in a public setting assessing CRC awareness, knowledge, and intent to discuss and complete screening after participating in an inflatable colon tour. Results: CRC awareness and knowledge scores showed a statistically significant increase in posttest scores at p < .001. Posttour, there was an 82% and 133% increase in people who identified as "very likely" or "definitely" willing to discuss CRC with their healthcare provider and complete CRC screening within the next 6 months, respectively. Conclusions: In line with previous studies, the inflatable colon model was a successful means of increasing CRC knowledge, awareness, and intent to complete CRC screening. Implications for Nursing: This project is evidence that community events can successfully increase knowledge in underserved populations. Implementing community-based interactive education, such as an inflatable colon tour, is an effective way to incorporate evidence-based education for vulnerable populations.