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Does Brand Attitude Complement Influencer Credibility in Shaping Purchase Intention of Indian GenZ Consumers?

Pranav Vilas Chavare1, Smitha Nayak2, Ramona Birau3

  • 1Department of Computer and Communication Engineering, Manipal Academy of Higher Education, Manipal Institute of Technology, Manipal Karnataka, 576104, India.

F1000Research
|February 6, 2025
PubMed
Abstract

Keywords:
Indiaattitude towards brandinfluencer credibilitypurchase intention

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