Related Experiment Video
Updated: May 13, 2026

Assessment of Social Interaction Behaviors
Published on: February 26, 2011
Attention-Seeking Strategies: An Investigation of Sexual Assault Organizations' Communication Tactics on Twitter
Jia Xue1, Hong Shi1, Qiaoru Zhang1
1University of Toronto, Ontario, Canada.
Abstract:
This study examines the attention-seeking strategies of sexual assault organizations on Twitter in Canada, exploring the factors influencing the level of attention received. Drawing on the foundation work of Guo and Saxon's four-factor explanatory model, the research extends and refines the model by incorporating new factors, including Covid-related content, network size, intended audience, direct services, donations, and visual content. The study's methodology involved sampling 124 sexual assault and rape crisis centers in Canada, collecting Twitter data (n = 320,836 Tweets up to April 2023), and employing ordinary least squares and fixed effect regression analysis. Results showed significant relationships between these factors and attention received, providing insights for both theoretical understanding and practical guidance.
Related Concept Videos
The Stanford Prison Experiment
Relationship Formation
Bullying
Levels of Communication II: Organizational, Public, and Group Dynamics
Therapeutic Communication
Verbal communication depends on language or a prescribed way of using words so that people can share information effectively. The critical aspects of verbal...
Techniques of therapeutic communication I: Active Listening, Sharing Observations, Validation, and Using Touch
Therapeutic communication is not the same as social interaction. Social interaction has no goal or purpose and consists of casual information sharing, whereas therapeutic communication has a plan or purpose for the conversation. Therapeutic...

