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Published on: February 19, 2019
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Understanding knowledge and media influence on people with hepatitis B in Senegal: a mixed-methods study
Albert Gautier Ndione1, Mariama Diédhiou2, Séverine Carillon2
1Sociology Department, Cheikh Anta Diop University of Dakar, Dakar, Senegal albert.ndione@ucad.edu.sn adria.ramirezmena@students.unibe.ch.
BMJ Open
|March 25, 2025
Summary
Hepatitis B virus (HBV) awareness is low in Senegal, with many individuals lacking knowledge and relying on unverified online information. Improved health communication strategies are vital for HBV elimination efforts.
Area of Science:
- Public Health
- Health Communication
- Hepatology
Background:
- Hepatitis B virus (HBV) is highly endemic in Senegal, yet receives less attention in health campaigns than other diseases like HIV.
- Achieving HBV elimination by 2030 requires enhanced public awareness and targeted information dissemination.
Purpose of the Study:
- To explore knowledge and perceptions of HBV among individuals living with the virus in Senegal.
- To assess the influence of digital media on information access for people with HBV.
Main Methods:
- A mixed-methods approach was used, combining qualitative interviews with 29 individuals living with HBV (SEN-B cohort) and quantitative content analysis of online HBV news in Senegal.
- Thematic analysis was applied to interview data and online comments; statistical analysis was performed on media coverage data.
Main Results:
- A general lack of HBV knowledge was observed, leading to fear and anxiety due to misinformation and rumors.
- Online and traditional media often intensified concerns, with unverified treatments promoted by unaccredited sources.
- Media coverage, though increasing around World Hepatitis Day, primarily focused on general epidemiology and national program activities.
Conclusions:
- Effective HBV awareness requires collaboration between health communicators and communities.
- Disseminating structured, culturally appropriate messages is crucial for improving public understanding and engagement with HBV information.
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