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Related Concept Videos

Surveys02:16

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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...
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The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
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Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.
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Related Experiment Video

Updated: May 5, 2026

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans
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Social Influence in Australian University Institutional Eating: A Qualitative Content Analysis.

Katrina A Pitman1, Julia Carins1, Sharyn Rundle-Thiele1

  • 1Griffith Business School, Department of Marketing, Social Marketing @ Griffith, Griffith University, Brisbane, Queensland, Australia.

Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals
|May 13, 2025
PubMed
Summary

Social influence significantly impacts eating behaviour in Australian university settings. The Consumer Socialisation Theory (CST) effectively identified key influences like interaction, modelling, and social norms for behaviour change research.

Keywords:
eating behaviourhealthinstitutionalnutritionsocial influencesocialisation

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Area of Science:

  • Social sciences
  • Psychology
  • Public Health

Background:

  • Social influence is a key driver of eating behaviour and a mechanism for behavioural change.
  • Institutional settings are valuable for studying eating behaviour, but few studies explore multiple interacting social influences in Australian contexts.
  • There is a need to improve theory use in social marketing and behavioural change research.

Purpose of the Study:

  • To explore social influences from the Consumer Socialisation Theory (CST) within an Australian university institutional eating environment.
  • To determine if CST can advance theory application in social marketing and behavioural change research.
  • To identify which social influences are most relevant in this specific institutional context.

Main Methods:

  • Conducted semi-structured interviews with 16 students living in university college accommodation with provided meals.
  • Employed a deductive content analysis to identify social influences defined by the CST: interaction, modelling, social norms, and reinforcement.
  • Applied the CST to analyse social influences on eating behaviour within the study setting.

Main Results:

  • All four social influences (interaction, modelling, social norms, reinforcement) defined by the CST were present in the institutional setting.
  • Participants reported interaction, modelling, and social norms as having a greater influence on their eating behaviour.
  • The CST proved effective in identifying and analysing social influences within this study.

Conclusions:

  • Not all social influences identified by the CST were equally relevant in the Australian university institutional context.
  • Findings highlight the specific social influences that can be leveraged for eating behaviour change interventions in similar settings.
  • The study validates the successful application of the CST for identifying social influences and informing intervention development.