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Communication Dynamics Between Professional Nursing Organisations and Their Stakeholders: A Scoping Review.

Edgardo Álvarez-Muñoz1,2, Hildegart González Luis2,3,4, Zuleyma Orellana5

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Professional nursing organizations need better communication strategies to improve public perception. This review highlights a lack of structures and training, impacting the visibility and respect for nurses.

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change managementcommunicationcommunication mediadigital medialeadershipnurse's roleprofessional nursing organisationsscoping reviewsocieties

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Area of Science:

  • Nursing communication
  • Organizational communication
  • Public perception of healthcare professions

Background:

  • Effective communication by nursing organizations is crucial for shaping public perception of the nursing role.
  • Coordinated, strategic actions by nursing associations are vital for transforming public image.
  • A review protocol was registered on the Open Science Framework platform.

Purpose of the Study:

  • To explore existing knowledge on communication strategies employed by nursing colleges, professional associations, and unions.
  • To identify how these organizations engage with their diverse stakeholders.
  • To lay the groundwork for improving communication management within the nursing profession.

Main Methods:

  • A comprehensive scoping review following established methodological frameworks (Arksey and O'Malley, Joanna Briggs Institute).
  • Extensive database searches across eight electronic databases for peer-reviewed articles and grey literature.
  • Inclusion of articles in English, Spanish, Portuguese, and Italian, with data analysis via the Covidence platform.

Main Results:

  • Analysis of 47 included studies (out of 2033) revealed key communication themes.
  • Identified communication elements include content (labor, politics, health info), audience (nurses, public, media), purpose (advocacy, education), and channels (social media, journals).
  • Evaluation of communication effectiveness showed limited but emerging insights.

Conclusions:

  • This review offers the first diagnosis of communication management in nursing organizations.
  • Identified shortcomings include a lack of communication structures, trained personnel, and effective strategies.
  • Further research is needed to develop plans for enhancing message visibility and impact, thereby elevating the status of nurses.