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Implementing a free continuing education webinar series: a case study of the Partners in Contraceptive Choice and

Lillian W Acton¹, Natasha M Lerner¹, Elisabeth Woodhams²

¹Boston Medical Center, 771 Albany Street, Dowling 4, Boston, MA, 02118, USA.

|June 22, 2025

Summary

Virtual continuing education (CE) webinars are feasible and cost-effective for healthcare providers. The Partners in Contraceptive Choice and Knowledge (PICCK) series demonstrated high satisfaction and minimal costs, challenging concerns about financial burdens.

Area of Science:

Medical Education
Public Health
Healthcare Administration

Background:

Virtual continuing education (CE) is favored by healthcare providers.
Concerns exist regarding the high costs of establishing and maintaining virtual CE activities.
The feasibility of web-based CE implementation needs assessment.

Purpose of the Study:

To assess the feasibility, effort, costs, and outcomes of implementing a free virtual CE webinar series.
To evaluate the Partners in Contraceptive Choice and Knowledge (PICCK) webinar series.

Main Methods:

Reviewed evaluation, programmatic, and process data from 31 PICCK webinars.
Assessed attendance, CE credit distribution, knowledge, satisfaction, and planned behavior outcomes.
Conducted a cost-identification analysis.

Main Results:

6,506 attendees and 1,981 CE credits distributed across 31 webinars.
High satisfaction (3.92/4 average score) and relevance (99.8%) reported by attendees.
Low marginal cost ($14.98/attendee) and manageable staff time (22.1 hours/webinar) after initial setup.

Conclusions:

Implementing the PICCK virtual CE webinar series was feasible and cost-effective.
High satisfaction and cost-effectiveness suggest financial concerns for virtual CE may be unfounded.
Similar programs can be developed without significant staff time or costs, meeting the demand for virtual CE.

Keywords:

Continuing education Continuing medical education Cost-identification Public health Reproductive health Webinar

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