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Descriptive Analysis of Resources Used to Learn About Residency Programs Since Transition to Virtual Interviews
Richard Bounds1, John Priester1, Benjamin Lewis1
1University of Vermont Health Network, Department of Emergency Medicine, Burlington, Vermont.
The Western Journal of Emergency Medicine
|June 25, 2025
Summary
Residency applicants increasingly use program websites, EMRA Match, and Instagram for information, surpassing traditional methods. This shift guides program recruitment strategies in the virtual era.
Area of Science:
- Medical Education
- Graduate Medical Education
- Residency Recruitment
Background:
- The shift to virtual interviews has altered how medical residency applicants gather information.
- Understanding these changes is crucial for effective residency program marketing.
Purpose of the Study:
- To analyze how medical residency applicants access information about programs.
- To track changes in information-seeking behavior over four recruitment cycles.
Main Methods:
- Descriptive analysis of free-response questionnaire data from residency applicants.
- Data collected over four recruitment cycles from 322 applicants (82% response rate).
Main Results:
- Program websites, EMRA Match, and Instagram are the top three information sources.
- These online platforms are favored over personal experience, word-of-mouth, and mentor advice.
- Other online resources are infrequently utilized by applicants.
Conclusions:
- Residency programs should prioritize online platforms for applicant engagement.
- Marketing efforts should focus on channels most frequented by applicants, such as program websites and EMRA Match.
- Adapting recruitment strategies to digital trends is essential for program visibility.
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