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Moral spillover from creators to autonomous technological agents.
1Milgard School of Business, University of Washington Tacoma.
Journal of Experimental Psychology. General
|July 28, 2025
Summary
Creators' moral beliefs can transfer to autonomous technologies like robots and algorithms. This "spillover" influences how people perceive these machines and impacts support for organizations developing them.
Area of Science:
- Social Psychology
- Human-Computer Interaction
- Ethics in Technology
Background:
- Autonomous technological agents (algorithms, robots) are increasingly integrated into society.
- Understanding human attributions to these agents is crucial for managing their societal impact.
Purpose of the Study:
- To investigate the extent to which creators' moral convictions "spill over" to autonomous technological agents.
- To examine the consequences of these attributions on mind perception and organizational support.
Main Methods:
- A series of field and laboratory experiments were conducted.
- Studies involved robots reciting scripture, advertising algorithms, and drones for mapping.
- The role of machine autonomy (fully autonomous vs. human-controlled) was investigated.
Main Results:
- Creator moral conviction led to greater assumed belief spillover to autonomous agents.
- Spillover mediated mind perception and organizational support.
- The effect was observed only for fully autonomous machines.
Conclusions:
- Creators' moral convictions can imbue autonomous machines with perceived "mind."
- This spillover can increase support for automation but may decrease positivity when controversial practices are involved.
- Findings have implications for managing automation acceptance and ethical considerations.
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