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Social Well-Being among Rural County Fair Attendees: Results from a Pilot Study.

Carrie Henning-Smith1, Mary Anne Powell1, Laura Farlow1

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Rural county fair attendees reported moderate social well-being, but younger adults experienced more loneliness and smaller social networks. Barriers like work schedules and transportation impact social engagement for rural residents.

Keywords:
Social well-beinglonelinesssocial engagementsocial isolation

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Area of Science:

  • Social Science
  • Public Health
  • Rural Sociology

Background:

  • Assessing social well-being in rural populations is crucial for understanding community health.
  • County fairs offer a unique venue for surveying diverse rural demographics.
  • Pilot studies are essential for refining data collection methods in underrepresented areas.

Purpose of the Study:

  • To evaluate the feasibility of surveying rural county fair attendees on social well-being.
  • To examine social well-being indicators including loneliness, social isolation, and engagement.
  • To identify demographic differences, particularly by age, in rural social health.

Main Methods:

  • Pilot study conducted at two Midwestern rural county fairs in summer 2022.
  • Survey data collected from 56 attendees on social well-being and demographics.
  • Analysis of UCLA Loneliness Scale and Lubben Social Network Scale scores.

Main Results:

  • Respondents generally scored below the threshold for loneliness.
  • Younger adults (18-34) reported higher loneliness and smaller social networks compared to older adults (65+).
  • Restaurants/coffee shops and private homes were primary socialization venues; barriers included work schedules and transportation.

Conclusions:

  • The survey effectively captured dimensions of social well-being in rural residents.
  • Younger rural adults require targeted interventions to address social isolation and engagement barriers.
  • Future research should focus on developing strategies to improve social health in rural communities.