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Area of Science:

  • Public Health
  • Health Equity
  • Racial Justice
  • Communication Strategies

Background:

  • Advancing health and racial equity requires innovative approaches beyond traditional methods.
  • Narrative power, the ability to shape societal understanding through storytelling, is a critical but underutilized tool.
  • Existing public health strategies often lack a coordinated approach to narrative development.

Purpose of the Study:

  • To define and explore the concept of narrative power in the context of public health.
  • To introduce the framework of "narrative infrastructure" for building collective storytelling capacity.
  • To demonstrate the application of narrative power and infrastructure in real-world public health initiatives.

Main Methods:

  • Conceptual analysis of narrative power and its role in social change.
  • Case study examples from tobacco control interventions.
  • Exploration of emerging work addressing structural racism in public health.

Main Results:

  • Narrative power is essential for shifting perspectives and driving progress in health and racial equity.
  • Establishing narrative infrastructure—aligned institutional efforts—is key to sustaining impactful stories.
  • Successful application requires strategic collaboration between diverse organizations.

Conclusions:

  • Public health must strategically cultivate narrative power to achieve health and racial equity goals.
  • Developing a robust narrative infrastructure is a necessary step for creating and sustaining transformative public health narratives.
  • The presented framework offers a pathway for more effective, story-driven public health interventions.