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Updated: Sep 10, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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High Social Motivation Can Promote Time-Based Prospective Memory Performance.

Yadong Zhou1, Mingyuan Wang2, Yu Tian2

  • 1Editorial Department of Journal of Hangzhou Normal University (Social Science Edition), Hangzhou Normal University, Hangzhou 310030, China.

Behavioral Sciences (Basel, Switzerland)
|August 28, 2025
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Summary

High social motivation enhances prospective memory performance, the ability to remember future tasks. This effect requires increased attention, suggesting motivation intensity is key for remembering planned activities.

Keywords:
attentionimportanceintensityprospective memorysocial motivation

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Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • Prospective memory (PM) is crucial for social interactions, involving remembering preplanned activities.
  • Social motivation influences the effort invested in PM tasks, varying with context and individual differences.

Purpose of the Study:

  • To investigate how different levels of social motivation intensity affect time-based prospective memory.
  • To explore the processing mechanisms underlying the relationship between social motivation and PM performance.

Main Methods:

  • A between-subjects experimental design was used with three groups: high social motivation, low social motivation, and control.
  • Participants completed ongoing tasks while their time-based prospective memory was assessed.

Main Results:

  • Only the high social motivation group showed significantly better prospective memory performance than the control group.
  • The high social motivation group exhibited slower response times on ongoing tasks, indicating increased attention allocation.
  • Time monitoring frequency was higher in the high social motivation group compared to the control group.

Conclusions:

  • High-intensity social motivation is necessary to improve time-based prospective memory performance.
  • Enhanced prospective memory under high social motivation is associated with increased attention consumption and more frequent time monitoring.