How authority affects social evaluations of negotiation words

Allison Nguyen1,2, Jean E Fox Tree3

  • 1Department of Psychology, University of California, 1156 High St, Santa Cruz, CA, 95064, USA. anguye9@ilstu.edu.

Summary

Authority significantly impacts online communication perceptions. Negotiation words affect perceived professionalism, knowledgeableness, and friendliness, with effects varying by speaker authority level in online forums.

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