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Risks and uncertainty associated with prices set by equine boarding facility owners.
Jada M Thompson1, Michelle L Kibler2, Jennie L Z Ivey3
1University of Arkansas, Agricultural Economics and Agribusiness Department, Fayetteville, AR 72701, USA.
Translational Animal Science
|September 3, 2025
Summary
Equine facility owners believe boarders will accept a 14.28% rate increase. Owners with higher incomes perceive greater boarder willingness to pay, crucial for business sustainability and equine welfare.
Area of Science:
- Equine industry economics
- Agricultural business management
- Animal welfare economics
Background:
- Equine boarding facilities are vital for U.S. horse care.
- Rising operational costs challenge facility financial sustainability.
- Understanding boarder willingness to pay (WTP) is key for pricing adjustments.
Purpose of the Study:
- Assess equine facility owner perceptions of boarder response to rate increases.
- Identify factors influencing these owner perceptions of WTP.
- Inform pricing strategies for equine boarding businesses.
Main Methods:
- Online survey of 112 equine boarding facility owners/managers.
- Collected data on current rates and a hypothetical WTP scenario.
- Interval regression analysis to estimate perceived WTP, controlling for variables.
Main Results:
- Owners perceived boarders would tolerate a 14.28% average monthly rate increase.
- Full board clients showed slightly lower percentage WTP but higher absolute increase.
- Higher owner household income correlated with perceived higher boarder WTP.
Conclusions:
- Equine boarding facilities may implement modest rate increases.
- Justification for larger absolute increases, especially for full board, is necessary.
- Understanding owner perceptions of WTP aids business viability and equine welfare.
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