The Ethical Landscape of Behavior Analysis Forums on Reddit

The Behavior Analyst Certification Board (BACB) released the third iteration of ethical practice guidelines for certificants, which went into effect on January 1, 2022. This Ethics Code for Behavior Analysts (hereafter Ethics Code) is streamlined and more enforceable than its predecessors, with the continued overarching directive to improve consumer protection. In the decades after the BACB was founded, the internet and social media have become ubiquitous in daily life, including within applied behavior analysis (ABA). Social media can benefit ABA stakeholders by providing access to enhanced professional networks, practitioner resources, and study guides or social support for behavior analysis students. However, the use of social media leads to a potentially increased risk of ethical concerns. Therefore, the authors of this article sought to explore how behavioral products in ABA social media forums on Reddit align with the Ethics Code. Findings suggest that most user engagement in ABA subreddit is ethical, but users also engage in ways that potentially misalign with the Ethics Code. Finally, the authors describe implications for future research and practice to promote ethical user engagement online by ABA practitioners.