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Building Tobacco Control and Cannabis Policy Capacity and Partnerships in Rural California.
Sara Schneider1, Denise D Payán1,2, Anna V Song1
1University of California, Merced, Merced, CA, USA.
Health Promotion Practice
|November 5, 2025
Summary
Community-engaged research partnerships enhanced tobacco and cannabis policy efforts in rural California. In-person workshops proved most effective for increasing policy expertise and community involvement.
Area of Science:
- Public Health
- Community-Engaged Research
- Health Policy
Background:
- The Nicotine and Cannabis Policy Center (NCPC) Community Core partnered with organizations to boost policy capacity in a rural California region.
- Community-engaged research principles were used to expand networks and foster co-learning for policy impact.
Purpose of the Study:
- To increase policy capacity and community involvement in tobacco and cannabis control.
- To enhance policy impact through co-learning and networking opportunities for diverse stakeholders.
Main Methods:
- Organized four in-person workshops (2018-2019, 2023) covering policy expertise, strategy development, messaging, and legislative updates.
- Conducted six virtual webinars (2020-2021) during the COVID-19 pandemic.
- Established a message board, created researcher videos, and trained youth social media interns.
Main Results:
- In-person workshops were identified as the most effective engagement method.
- Social media and message boards demonstrated limited engagement.
- The collaborative approach enhanced knowledge, resources, and expertise among participating organizations.
Conclusions:
- Partnerships between local, state, and national organizations effectively improved tobacco and cannabis control in an underserved region.
- Community-engaged research and targeted in-person training are vital for enhancing policy capacity and involvement.
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