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Matching embodied conversational agent appearance to message emotion enhances persuasion in eHealth

Chengkun Tang1, Li Wang2, Duanwei Pan3

  • 1College of Humanities, Donghua University, Shanghai, China.

Scientific Reports
|November 29, 2025
PubMed

Keywords:
Elaboration likelihood model (ELM)Embodied conversational agent (ECA)Event-related potential (ERP)Healthcare communicationSocial cues theory

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