Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Law of Effect01:06

Law of Effect

2.4K
B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
Edward Thorndike's foundational work involved studying learning in animals, particularly using puzzle...
2.4K
Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

824
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
824
Behavior Modification01:21

Behavior Modification

513
Behavioral approaches have often been criticized for ignoring mental processes and focusing solely on observable behavior. However, these approaches provide an optimistic perspective for individuals seeking to change their behaviors. Rather than concentrating on intrinsic personality traits, behavioral approaches suggest that even longstanding habits can be modified by changing the reward contingencies that maintain them.
A real-world application of operant conditioning principles is applied...
513
Stress Prevention and Stress Management Techniques VI01:30

Stress Prevention and Stress Management Techniques VI

225
Adopting a healthier lifestyle often requires overcoming significant challenges, but leveraging psychological, social, and cultural resources can facilitate meaningful change. Effective self-change hinges on understanding and applying key tools such as motivation and goal setting, which help sustain efforts toward long-term health benefits.
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
225
Operant Conditioning Intervention01:24

Operant Conditioning Intervention

426
Operant conditioning serves as a foundational principle in therapeutic interventions aimed at modifying maladaptive behaviors. Central to this approach is the notion that behaviors, both adaptive and maladaptive, are learned through reinforcement. By analyzing the environmental factors that reinforce problematic behaviors, clinicians can design interventions to weaken these reinforcements and replace maladaptive behaviors with healthier alternatives.
In operant conditioning, behaviors that are...
426
Behaviorism01:28

Behaviorism

4.2K
The field of behaviorism was pioneered by figures such as Ivan Pavlov, John B. Watson, and B.F. Skinner fundamentally shifted the focus of psychology to the observable and controllable aspects of human and animal behavior. This shift marked a critical evolution in the discipline, emphasizing scientific rigor and experimental methodology.
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
4.2K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Mild cognitive impairment, Alzheimer's disease dementia, and predictors of driving cessation: A 7-year longitudinal prospective study.

Journal of Alzheimer's disease : JAD·2025
Same author

Parkinson's Disease and Driving Fitness: A Systematic Review of the Existing Guidelines.

Movement disorders clinical practice·2024
Same author

Examination of the Effect of Task Complexity and Coping Capacity on Driving Risk: A Cross-Country and Transportation Mode Comparative Study.

Sensors (Basel, Switzerland)·2023
Same author

Driving Behaviour in Depression Based on Subjective Evaluation and Data from a Driving Simulator.

International journal of environmental research and public health·2023
Same author

Texting While Driving: A Literature Review on Driving Simulator Studies.

International journal of environmental research and public health·2023
Same author

Data-Driven Estimation of a Driving Safety Tolerance Zone Using Imbalanced Machine Learning.

Sensors (Basel, Switzerland)·2022

Related Experiment Video

Updated: Jan 7, 2026

Tactile Vibrating Toolkit and Driving Simulation Platform for Driving-Related Research
07:15

Tactile Vibrating Toolkit and Driving Simulation Platform for Driving-Related Research

Published on: December 18, 2020

4.9K

Incentive-Based Telematics and Driver Safety: Insights from a Naturalistic Study of Behavioral Change.

Armira Kontaxi1, Haris Sideris2, Dimitris Oikonomopoulos2

  • 1Department of Transportation Planning and Engineering, National Technical University of Athens, GR-15773 Athens, Greece.

Sensors (Basel, Switzerland)
|December 31, 2025
PubMed
Summary

Incentive-based telematics programs effectively modify driver behavior, especially for average-risk drivers. Personalized feedback and gamified challenges show significant improvements in reducing speeding and risky driving habits.

Keywords:
K-means clusteringdriver profilinggamificationincentive-based interventionnaturalistic drivingroad safetysmartphone sensorstelematics

More Related Videos

Driving Simulation in the Clinic: Testing Visual Exploratory Behavior in Daily Life Activities in Patients with Visual Field Defects
11:12

Driving Simulation in the Clinic: Testing Visual Exploratory Behavior in Daily Life Activities in Patients with Visual Field Defects

Published on: September 18, 2012

17.8K
Investigating Drivers of Antireward in Addiction Behavior with Anatomically Specific Single-Cell Gene Expression Methods
09:29

Investigating Drivers of Antireward in Addiction Behavior with Anatomically Specific Single-Cell Gene Expression Methods

Published on: August 4, 2022

2.5K

Related Experiment Videos

Last Updated: Jan 7, 2026

Tactile Vibrating Toolkit and Driving Simulation Platform for Driving-Related Research
07:15

Tactile Vibrating Toolkit and Driving Simulation Platform for Driving-Related Research

Published on: December 18, 2020

4.9K
Driving Simulation in the Clinic: Testing Visual Exploratory Behavior in Daily Life Activities in Patients with Visual Field Defects
11:12

Driving Simulation in the Clinic: Testing Visual Exploratory Behavior in Daily Life Activities in Patients with Visual Field Defects

Published on: September 18, 2012

17.8K
Investigating Drivers of Antireward in Addiction Behavior with Anatomically Specific Single-Cell Gene Expression Methods
09:29

Investigating Drivers of Antireward in Addiction Behavior with Anatomically Specific Single-Cell Gene Expression Methods

Published on: August 4, 2022

2.5K

Area of Science:

  • Road safety research
  • Behavioral psychology
  • Data science in transportation

Background:

  • Understanding driver responses to feedback and incentives is key for data-driven road safety interventions.
  • High-resolution telematics data offers insights into driver profiling and behavioral change.
  • Previous research highlights the potential of gamification in influencing behavior.

Purpose of the Study:

  • To investigate driver profiling and behavioral change using telematics data.
  • To assess the effectiveness of personalized feedback and incentive-based gamified challenges on driving behavior.
  • To link driver profiles with their responsiveness to different incentive schemes.

Main Methods:

  • A naturalistic driving experiment with 86 participants over two phases: baseline feedback and incentive-based challenges.
  • K-means clustering to identify driver profiles based on exposure, harsh events, speeding, and mobile phone use.
  • Analysis of behavioral changes in response to gamified driving challenges with distinct reward criteria.

Main Results:

  • Three driver profiles were identified: Low-Exposure Cautious, Balanced/Average, and High-Risk Drivers.
  • Balanced/Average drivers showed significant reductions in speeding frequency and intensity (p < 0.01).
  • High-Risk Drivers exhibited moderate reductions in speeding intensity (p < 0.05), while Low-Exposure Cautious Drivers remained stable.

Conclusions:

  • Incentive-based telematics schemes can effectively influence driving behavior, particularly in average-risk drivers.
  • Gamified feedback linked to behavioral clustering provides a foundation for personalized road safety interventions.
  • This study demonstrates the value of adaptive interventions tailored to specific driver profiles.