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Related Concept Videos

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Community Based Intervention

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Community-based interventions in mental health represent a paradigm shift from institution-centered care to treatments embedded within the fabric of local communities. By prioritizing inclusion and leveraging existing societal structures, this approach fosters a supportive environment conducive to addressing mental health challenges while promoting individual dignity and agency.
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Cancer treatment vaccines are a rapidly evolving field that offers a promising approach to immunotherapy. Unlike traditional vaccines that prevent diseases, cancer treatment vaccines are designed to treat existing cancers by stimulating the immune system to recognize and attack cancer cells.
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IMPROVING HPV VACCINE RATES FOR ABORIGINAL YOUNG PEOPLE THROUGH A SOCIAL MEDIA CAMPAIGN: AN INTERRUPTED TIME SERIES.

Natalie A Strobel1, Jocelyn Jones1, Kim Gates2

  • 1Kurongkurl Katitjin, Edith Cowan University, Mount Lawley, Western Australia, Australia.

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Young Aboriginal people are missing crucial HPV vaccine doses. This project uses social media and local influencers to co-create health messages, aiming to boost HPV vaccination rates and prevent cancers.

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Area of Science:

  • Public Health
  • Health Promotion
  • Vaccinology

Background:

  • Human Papillomavirus (HPV) infection is a significant risk factor for various cancers, including cervical, anal, vaginal, and penile cancers.
  • HPV vaccination is critical for prevention, yet young Aboriginal and Torres Strait Islander people have low vaccination rates, leading to missed protection opportunities.
  • Social media platforms, particularly Instagram, play a substantial role in public health messaging, with influencers impacting vaccination attitudes among adolescents.

Purpose of the Study:

  • To improve Human Papillomavirus (HPV) vaccination rates among young Aboriginal and Torres Strait Islander adolescents (aged 13-15).
  • To empower young Aboriginal people and their communities through co-created health promotion messages.
  • To leverage social media engagement and local micro-influencers for effective health communication.

Main Methods:

  • Co-creation of health promotion messages with young Aboriginal people and their families.
  • Development and implementation of a social media campaign utilizing local micro-influencers.
  • Evaluation of the campaign's effectiveness using an interrupted time-series design to monitor vaccination rates.

Main Results:

  • Hypothesized improvement in HPV vaccination rates among the target population.
  • Increased engagement with HPV prevention information through social media.
  • Demonstration of the effectiveness of co-created content and influencer marketing in public health.

Conclusions:

  • Co-creating health messages with the community and utilizing local micro-influencers can significantly enhance HPV vaccination uptake in young Aboriginal populations.
  • Social media campaigns are a viable and potentially impactful strategy for addressing health disparities in vaccination coverage.
  • This approach offers a novel and culturally relevant method for improving adolescent health outcomes and cancer prevention.