Extending the UTAUT Model: The role of cognitive flexibility in AI adoption in higher education

The current study investigates the factors affecting students' behavioral intentions to utilize "artificial intelligence" (AI) applications in learning by extending the "unified theory of acceptance and use of technology" (UTAUT) model with the inclusion of cognitive flexibility. Data were collected from 315 undergraduate students and analyzed employing a two-step approach involving "structural equation modeling" (SEM) with AMOS. The measurement model was first run to assess and confirm the reliability and validity of the variables, followed by the structural model to test the hypothesized relationships. The results revealed that "performance expectancy (PE), effort expectancy (EE), and social influence" (SI) exerted significant positive effects on students' behavioral intentions to use AI applications, while "facilitating conditions" (FC) exhibited no significant impact. Additionally, "cognitive flexibility" (CF) did not directly influence behavioral intention but exerted a significant indirect effect through its influence on PE, EE, and SI. These findings underscore the significance of students' cognitive adaptability in shaping their perceptions of technological usefulness and ease of use and highlight the value of integrating psychological variables into technology acceptance models in educational contexts. Implications for educational technology implementation and future research directions are discussed.