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Advancing your digital persona: Leveraging eProfessionalism to boost executive presence
Mary Anne Schultz1, Cori Heier, Mikel Hand
1Mary Anne Schultz is a Professor Emerita and Health Informaticist at California State University in San Bernardino, CA. Cori Heier is an Assistant Professor, Director of Educational Innovation, and Director, Faculty Academy at the University of Alabama at Birmingham, School of Nursing in Birmingham, AL. Mikel Hand is Professor of Nursing at Kinney College of Nursing and Health Professions, University of Southern Indiana in Evansville, IN. Margot (Lisa) Hedenstrom is an Associate Professor at Wellstar School of Nursing, Kennesaw State University in Kennesaw, GA. Joy Parchment is an Assistant Professor at the Academic Health Sciences Center, College of Nursing, University of Central Florida in Orlando, FL. Linda Roussel is a Clinical Professor at the Cizik School of Nursing, UTHealth Houston in Houston, TX. Susan H. Weaver is a Nurse Scientist at Hackensack Meridian Health Ann May Center for Nursing in Neptune, NJ, and New Jersey Collaborating Center for Nursing in Newark, NJ. Chunhong Xiao is an Assistant Professor at the College of Nursing, the Precision Health and Environment, University of Tennessee in Knoxville, TN. Heather Nelson-Brantley is an Associate Professor and Director, Nurse Executive DNP Pathway and Nursing Health Systems Leadership MSN Pathway at the University of Alabama at Birmingham, School of Nursing in Birmingham, AL.
Abstract:
This article applies the Social Media Engagement (SME) framework to guide nurse leaders in strengthening executive presence within digital environments. As social media shapes professional visibility, the authors highlight eProfessionalism as an essential extension of traditional leadership competencies. By leveraging behaviors such as conveyance, evangelization, dialogue, mobilization, and celebritization, leaders can build trust, enhance communication, and influence stakeholders ethically and effectively. The article also addresses risks such as obfuscation and offers practical recommendations for maintaining professional integrity online. Integrating these strategies enables nurse leaders to cultivate a purposeful digital persona that amplifies their impact and advances the nursing profession.
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