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Related Experiment Video

Updated: Mar 12, 2026

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Community-Based Participatory Research Approach for Social Media Health Promotion and Youth Engagement.

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  • 1Center for Asian Health, Lewis Katz School of Medicine, Temple University, Philadelphia, Pennsylvania, USA.

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Proud Teens of Philly (PTOP) uses social media to educate youth on sexual health, consent, and relationships. This community-based participatory research (CBPR) approach achieved high satisfaction, emphasizing inclusive content for STI prevention.

Keywords:
community-based participatory researchhealth educationhealth promotionsocial media educationyouth engagement

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Area of Science:

  • Public Health
  • Health Communication
  • Adolescent Health

Background:

  • Philadelphia youth experience high rates of teen births and STIs.
  • Social media platforms are vital for health promotion targeting adolescents.
  • Community-based participatory research (CBPR) can effectively engage youth in health initiatives.

Purpose of the Study:

  • To evaluate the effectiveness of the Proud Teens of Philly (PTOP) program in promoting adolescent sexual health.
  • To assess youth engagement and satisfaction with a social media-based health intervention.
  • To explore the role of a Youth Advisory Board (YAB) in content creation and peer education.

Main Methods:

  • PTOP, linked to Temple University's Center for Asian Health, utilized a YAB of 13-18-year-olds.
  • The YAB engaged peers through Instagram and YouTube Shorts, focusing on consent, relationships, and STI prevention.
  • A qualitative survey assessed the CBPR approach, yielding a satisfaction score of 4.66/5.

Main Results:

  • The CBPR approach was highly rated by participants, indicating successful youth engagement.
  • Inclusive and interactive content strategies were central to the program's design.
  • The YAB effectively educated peers on critical sexual health topics.

Conclusions:

  • Social media, particularly platforms like Instagram and YouTube Shorts, is an effective channel for adolescent health promotion.
  • Youth involvement through YABs in CBPR enhances program relevance and impact.
  • Continued emphasis on privacy protocols is crucial for maintaining trust in digital health initiatives.