Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Exchange Theory01:26

Social Exchange Theory

703
As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
703
Social Exchange Theory02:06

Social Exchange Theory

40.9K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.9K
Factors Influencing Attraction IV: Reciprocity01:28

Factors Influencing Attraction IV: Reciprocity

389
Reciprocity in attraction is fundamental to social and romantic relationships, shaping how individuals form and maintain connections. The psychological principle underlying this phenomenon is that people tend to like those who express liking toward them. Balance theory supports this tendency, suggesting that mutual attraction fosters psychological harmony, whereas one-sided affection leads to discomfort and cognitive dissonance.The Psychological Mechanisms Behind ReciprocityWhen individuals...
389
Understanding Interpersonal Attraction01:25

Understanding Interpersonal Attraction

486
Interpersonal attraction is a fundamental psychological phenomenon influencing human relationships across various contexts. It refers to one person's positive feelings or interests toward another, serving as the foundation for friendships, romantic partnerships, familial bonds, and professional relationships. The nature of interpersonal attraction extends beyond romantic connections, shaping interactions in both short-term and long-term social engagements.Psychological Foundations of...
486
Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

1.2K
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
1.2K
Equity Theory01:26

Equity Theory

373
Equity theory explains how our sense of fairness influences the dynamics of close relationships. Rooted in social psychology, the theory posits that individuals evaluate fairness by comparing the ratio of their contributions to the rewards they receive. Relationship satisfaction is highest when these ratios are perceived as balanced between partners, promoting mutual reciprocity and a sense of justice.Equity vs. Equality in RelationshipsEquity is distinct from equality. Fairness does not...
373

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A life course approach to preventing chronic kidney disease by limiting long-term consequences of early adverse events.

Nephrology, dialysis, transplantation : official publication of the European Dialysis and Transplant Association - European Renal Association·2026
Same author

Generative artificial intelligence tools as an aid for pharmacy career preparation.

American journal of health-system pharmacy : AJHP : official journal of the American Society of Health-System Pharmacists·2026
Same author

The preceptor-learner care process: Applying person-centered thinking in pharmacy education.

Journal of the American Pharmacists Association : JAPhA·2026
Same author

Combating Student Cheating in Pharmacy Schools in a Post-Pandemic World.

American journal of pharmaceutical education·2026
Same author

Pilot evaluation of a competency-based training for integrated care in specialty medicine.

Families, systems & health : the journal of collaborative family healthcare·2026
Same author

Bony Union in Maxilla and Mandible Free Flap Reconstruction: A Systematic Review and Meta-Analysis.

Head & neck·2026

Related Experiment Video

Updated: Mar 25, 2026

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models
07:14

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models

Published on: December 23, 2025

617

Using Social Exchange Theory to Explore Motivational Matching Between Experiential Programs and Preceptors.

Ying Wang1, Ryan Ades2, Maryann Wu1

  • 1University of Southern California, Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences, Los Angeles, CA, USA.

American Journal of Pharmaceutical Education
|March 23, 2026
PubMed
Summary
This summary is machine-generated.

Recruiting and keeping pharmacy preceptors is hard due to competition and burnout. Social Exchange Theory can help understand and improve preceptor motivation for better recruitment and retention.

Keywords:
APPEExperiential educationMotivational theoryPreceptorSocial exchange theory

More Related Videos

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.8K
The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.6K

Related Experiment Videos

Last Updated: Mar 25, 2026

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models
07:14

Virtual Agent for Real-Time Motivational Interviewing by Integrating Adaptive Nonverbal Behavior and Language Models

Published on: December 23, 2025

617
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.8K
The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.6K

Area of Science:

  • Pharmacy Education
  • Experiential Learning
  • Organizational Psychology

Background:

  • Pharmacy experiential training programs face challenges in recruiting and retaining preceptors.
  • Barriers include program competition, site saturation, workplace demands, and preceptor burnout.
  • Accreditation standards for high-quality training are continually evolving.

Purpose of the Study:

  • To explore the utility of Social Exchange Theory (SET) as a framework for understanding preceptor motivation.
  • To identify strategies for enhancing preceptor recruitment, engagement, and retention.
  • To apply motivational psychology and behavioral economics insights to pharmacy preceptor challenges.

Main Methods:

  • This manuscript explores theoretical models from other disciplines.
  • It examines Social Exchange Theory (SET) as a potential framework.
  • The study reviews evidence-based theories in motivational psychology and behavioral economics.

Main Results:

  • Social Exchange Theory offers a lens to understand the motivational factors influencing preceptors.
  • SET can illuminate potential barriers to preceptor engagement and retention.
  • Theoretical models can inform practical strategies for addressing recruitment and retention challenges.

Conclusions:

  • Applying Social Exchange Theory can provide valuable insights into preceptor motivation.
  • Understanding these motivational factors is crucial for developing effective recruitment and retention strategies.
  • Theoretical frameworks can guide experiential education offices in supporting pharmacy preceptors.