Related Experiment Video
Updated: Mar 27, 2026
14:02
Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
4.0K
#GroupBStrepTest on TikTok: What Social Media Reveals About Patient Experiences and Expectations
Brooke E Schroeder1, Sarah J Kuehn1, Joelle Sills1
1Duke University School of Medicine, Durham, North Carolina.
Journal of Midwifery & Women'S Health
|March 25, 2026
Summary
TikTok content about group B streptococcus (GBS) testing often causes anxiety and spreads misinformation. Healthcare providers should address patient concerns and provide accurate GBS information.
Area of Science:
- Public Health
- Social Media Analysis
- Microbiology
Background:
- TikTok is a major platform influencing public health perceptions, including Group B Streptococcus (GBS).
- GBS is a significant cause of neonatal sepsis and mortality.
- Understanding social media's role in GBS information dissemination is crucial.
Purpose of the Study:
- To analyze TikTok content related to Group B Streptococcus (GBS) testing and treatment.
- To assess the reliability, understandability, and actionability of GBS information on TikTok.
- To identify misinformation and patient anxiety surrounding GBS testing.
Main Methods:
- Evaluated top 100 TikTok videos tagged with relevant GBS keywords.
- Assessed video reliability using the DISCERN scale and understandability/actionability with PEMAT.
- Coded video content, creator demographics, and tone.
Main Results:
- Most content creators were not healthcare professionals, and videos often conveyed negative tones and patient anxiety.
- Significant misinformation regarding GBS testing procedures and alternative treatments was present.
- Videos scored poorly on information quality and actionability, despite good understandability.
Conclusions:
- Popular TikTok content contributes to significant anxiety and misinformation about GBS testing and treatment.
- Anticipatory counseling by healthcare professionals is essential to address patient concerns.
- Insights from this study can guide healthcare providers in patient education efforts regarding GBS.
More Related Videos
Related Concept Videos
01:30Social Foundations of Self IV: Self in Digital Communication
270
Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
270
01:26Social Exchange Theory
712
As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
712
02:06Social Exchange Theory
40.9K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.9K
02:10Social Scripts
10.5K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.5K
02:05Self-Presentation: Self-Monitoring and Self-Handicapping
45.1K
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
45.1K
02:57The Sense of Self: Reflected Self-Appraisal and Social Comparison
56.6K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
56.6K